The Sika brand stands for innovation, quality and service, and is a solid bond between the company and its customers – worldwide, whether on large construction sites or in building material stores.

A Strong Family Brand
The Sika brand pursues the strategy of a family brand, so that products are always in correlation with the corporate brand. In some markets, Sika is the “Parent” brand for locally and internationally established brand names which were integrated into the Sika brand family in conjunction with mergers or acquisitions. Some examples: Sika Sarnafil (especially Europe, North America), Descol (NL), Sika Bau (CH), Liquid Plastics (UK).

Continuity and Solidity
Brands show much more than the just company from which a product originates. Sika founder Kaspar Winkler knew this. He not only invented the Sika name, but also created the logo. It is thanks to the founder’s foresight that the Sika brand has been able to develop to where it stands today. The logo, which has hardly changed since its creation and thereby embodies continuity and solidity, is recognized the world over as a sign of quality, innovation and service. The word-image brand has proven itself in the expansion of the Sika Group throughout the world that has continued for decades. Both the word “Sika” and the logo with its red and yellow colors are applicable in all cultural circles in which Sika is active.

Worldwide Trademark Protection
Since Sika has a high degree of brand awareness particularly as a logo, the company places high value on consistent and standardized use of the logo and reviews compliance with the corresponding design guidelines. Customers in the entire world can rely on receiving Sika quality and service wherever the Sika logo appears. The Sika family brand as well as 575 additional Sika trademarks such as Sikaflex®, Sika® ViscoCrete® or SikaBond® create essential competitive advantages for the company. In total, Sika holds over 13,147 trademarks registrations in 161 countries. Accordingly, trademark protection is an important management responsibility, administered globally at the Group level as well as locally at country level.